I’m going to say something that, based on what I’ve seen in the blogosphere, is not going to be popular: The Will Ferrell “Landlord” video is not THAT funny. It’s funny, but I bet Ferrell himself would be surprised at being held up as a comic genius for this piece when his body of work includes Celebrity Jeopardy, Old School, The “Dear Lord Baby Jesus” scene in Talladega Nights [see clip below], etc.
I have a few theories [not mutually exclusive] on why it has caught on like wildfire:
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We are experiencing a serious comedy drought. What do I base this on? Cut-rate "college humor" comics [name withheld as it violates my policy of slamming people who have not personally wronged me]; SNL [since Ferrell left]; Chappell’s leave-of-absence; etc. The public is thirsty for anything even remotely amusing.
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Being Will Ferrell matters. This guy has a track-record of success, and our default assumption is that anything he does will be funny. If this video were made by "Cut-Rate College Humor Comic" would it even come close in terms of popularity?
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The vast majority of original content on sites like Youtube just isn’t great unless you are seeking something very specific [e.g. kitesurfing in San Fran]. Some of it is good. But not yet great.
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The mainstream media needs to attach a known personality to the user-generated-content story. Ferrell is just the guy [even though he's not your average "user"].
I think what we should celebrate is not the actual content, but rather the intent. Ferrell has put himself out there like few celebs are willing to, and for that I applaud him! Don't get me wrong, I enjoy "The Landlord," I'm just pretty sure his best is yet to come.
The Landord:
[youtube http://www.youtube.com/watch?v=OhGh6fEI8gY]
Scene From Talladega Nights:
[youtube http://www.youtube.com/watch?v=zKDC2iBQTYg]