On Dec. 19, Paramount/MTV will release a gratis stream of "Jackass 2.5" exclusively on Blockbuster's site. Then on Dec. 26, it will be available for purchase on DVD at all major retailers, including iTunes [but rentals will be available only at Blockbuster]. Full WSJ article here.
The "Jackass" franchise is nothing to sneeze at ... I think a lot of media folks will be watching the financials on this experiment.
[My friend Andy still believes that the original "Jackass" deserved to win the Oscar for "Best Documentary." Sadly for Andy it wasn't even nominated]