Thanks to my colleague @johnstauffer and the rest of the Ogilvy PR 360 Digital Influence team for showing me one of the most mind-blowing things ever - an interactive digital hologram courtesy of GE and their ecoimagination initiative.
It's hard to explain, so just click the links below. You might think it's some kind of trickery, but I did it myself last night and it is 100% real.
Was throwing around ideas with people about how to use this as a marketing tool ... Can you imagine debuting a music video or new television show this way?
Watch it, then go here. Have your webcam and printer all ready to go. Mind-blowing.
Finally, here's a link to some information on the source code.
Ian - thanks for the link, glad you liked the video. The marcom possibilities are almost endless. Interesting link on the source code, I hadn't looked into how they did it. We should definitely keep this sort of thing in mind for future projects.
Posted by: John Stauffer | February 28, 2009 at 12:54 PM
Wow.. This is pretty cool !
Posted by: valencio | February 28, 2009 at 03:28 PM
really a good one
Posted by: suresh | March 01, 2009 at 10:49 PM
Waoo, how you make it? Cool
Posted by: Personal web | March 03, 2009 at 07:35 AM
The open source stuff available is very cool. If anyone would like a more professional version of the augmented reality technology, please contact me at info@helios-av.com . . .
Posted by: Mike Schaiman | March 03, 2009 at 11:59 AM