Liz Taylor and I spent a few days at SxSW. We did a pretty great wrap-up (legends in our own minds) for our Ogilvy colleagues. Rather than posting the entire doc, here are a few things we found interesting, quotes we love, and practical tips for navigating SxSW ...
THINGS WE FOUND INTERESTING
- Mobile isn’t a thing. It’s everything. Stop thinking mobile and start thinking mobility. Reference: Doritos tweet powered concert
- Hardware is the new black. Concepting, prototyping and marketing has never been more accessible. It’s no longer just about apps. Let’s get physical. Let’s make stuff. Cool stuff. Reference: MakerBot
- Hacking to make & solve. Let’s push beyond concepts. Let’s get away from process, beyond the whiteboard and make stuff. It can be low fidelity but some artifact that brings the idea to life. Deliver something real. Reference: GOOD Design Hackathon
- Idea is still king. Don’t get seduced by the shiny new thing. A great idea – driven by a true insight – is more important than all the technology in the world and prevails regardless of the platform. Reference: Clouds Over Cuba
- Telling stories with data. Find the emotional life of numbers. Create tools, not just ads. Reference: Basis
- Location Location Location. It’s not gameification. It’s search and discovery. Data informs habits, which can connect the dots to drive people to behaviors. Reference: Foursquare/Mastercard/Burger King
QUOTES WE LOVE
- Tell stories regardless of the medium. Every great story needs an arc. -Erich Joiner, Tool of North America
- You don’t have to solve all the problems, you just have to solve some problems really well .-Dennis Crowley
- A clash of ideas from people who don’t typically work together can create a unique outcome. A powerful spark. -Anon
- Hi I'm Ben. I post pictures of cats on the Internet. Sometimes people getting hit in the nuts. -Ben Huh
- Demographics are dehumanizing. -Anon
- Collaborate. Ignore your inner ego. -Tina Roth Eisenberg
- The first interaction a consumer might have with a brand might be an @ reply on twitter, not a logo. -Anon
- Make time to think & breathe. Wonderful things can happen when your brain is empty -Tina Roth Eisenberg
PRACTICAL TIPS FOR
NAVIGATING SXSW
