You Say You Want A Revolution?

Posted an article over at Fast Company's Co.Create.  Check it out if you're so inclined.  Here's my opener ...

David Ogilvy, the most quotable man in advertising, once said: "Make sure you have a Vice President in charge of Revolution, to engender ferment among your more conventional colleagues."

And while I most certainly agree with the sentiment, as a guy at an agency (with Ogilvy’s name on the door no less) whose job it is to help colleagues and clients innovate, it gives me pause.


Because the word revolution carries such weight and expectations.

Revolutions are led by George Washington.
Revolutions happen in Cuba and Iran. 
Revolutions are the lyrical hook for iconic Beatles songs.
Revolutions often involve death and suffering.

That’s heavy stuff for an agency guy.