My dear readers, I present to you a guest post from Lefty Wahl ...
Dear“Flagged For” Reader –
I regret to inform you that this is not your trusted F.F.F.U. provocateur.
Flagged has invited me to join him in a “Blargument,” which, frankly is a term I’m embarrassed to even type out, much less partake in. But, I am always looking for a good fight, so I accepted.
We agreed to disagree on the subject of Twittering (another term I am loathe to type). But since we already have differing takes on the matter, we suddenly had ourselves a virtual battle of the twits.
I think we all know where Flagged stands on Twitter. He loves it. He follows 161 tweeters. He’s followed by 236 tweeters. And he’s tweeted 901 times. He’s blogged about twitter at least four times now - all interesting points of view, on content that typically is not [here AND here]. And he insists, that as someone who works in marketing and communications, not having a twitter page is akin to career suicide.
I am not a tweeter. I hate most tweets that I read. I hate every tweet that I’ve ever attempted to write. And I hate the very transparent motive behind most every Twit out there.
After the age of 25, Twitter is nothing more than tool for self-promotion. The more you tweet, the more you appear on other people’s radar. And the more people on whose radar you appear, the more relevant you stay.
That’s all fine and well for a brand. I’m in the business of helping brands stay relevant. And for those of you who will inevitably argue that you are your own brand, this my friends, is the junk mail of brands.
I like to think the equity of my brand lies in the quality of thought I bring to the table. Not the quantity. Or even the ubiquity. If there is a smart memorable way to tell your brand story through twitter, I’m all for it (I’ve got some ideas). But to date, I have not seen it. And yet, if I don’t let the world know that I “just put my kid to bed. Time for Lost,” I’m somehow a professional pariah.
The fact that I’m even writing about one form of social media through another, closely related form of social media, sort of just blows holes through my entire argument. But since the readership of my blog consists of my mother and a few bored friends in no position to grow my “brand,” I think my argument still holds water.
Wait a sec... This isn’t my blog. Which means there are people I don’t even know reading this. Which I was part conscious of all along.