I fully realize this post is basically me talking to myself.
I got a fundraising email today from a fellow alumni of my high school. My wife and I regularly support the school, so I normally would not pay much attention to any one particular request. But this one was very clever. The email had an attachment - a scan of of my senior photo and accompanying information. I'll spare you the photo, but the rest of the information is in the scan below.
A few things come to mind:
- Personalizing fundraising solicitations is infinitely more effective than form letters
- 17 year olds clearly don't have a clue ... the first quote I chose is actually pretty good [and still relevant], but what the heck are the Alex P. Keaton and Top Gun quotes all about?!
- Clearly swimming did not suit me
- I have no idea what the Consensus Committee and Service Club are
- I miss being 17!
[When I get 1,000 followers on Twitter I promise to post the picture]