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Between The World Cup and LeBronapalooza I’ve had sports on the brain for thelast few weeks.
As I followed the media coverage I thought I might be able to take some of the tired clichés and re-fashion them into lessons for social media practitioners.
My original plan was to post 10 items, but I could only muster up nine. Anyone care to help with the 10th?
- Singles and doubles start rallies. Not every social media program has to be a round-tripper. In fact starting small - listen, test and learn - can lead to bigger and better things down the road. The groundwork gives you permission to swing for the fences.
- The “12th man” is your greatest advantage. Give your fans something to cheer about - something exclusive, entertaining, educational or utilitarian.
- Don’t hold your stars down.Let your most popular personalities represent you in social media. Do you have a rockstar product manager? A charismatic executive? Give them the tools, forum and role to be a voice of your organization.