One bubble I never see on these charts is recruiting.
It's the forgotten touchpoint yet how a company deals with a job candidate undoubtedly impacts the candidate's relationship with the brand.
I'm not in HR and I have nothing terribly insightful to offer. But what I do know is that every time you interview a candidate you should consider her in five ways:
- As a potential employee
- As someone who could one day be your boss [I have seen it happen more than once]
- As a current customer
- As a potential future customer
- As a word-of-mouth advocate/detractor
My advice is common sense, but I've been around long enough to hear my share of horror stories. Think about how your behavior before-during-after the recruiting process impacts ALL candidates, and remember you're dealing with much more than just a potential employee.
What do you think - am I making too much of this?