Latest Update on Dr Martens Print Ads

As a follow up to this and this post ...

"NEW YORK (Reuters) - Footwear maker Dr. Martens apologizedon Friday for any offense caused by ads showing four dead rock icons wearing its boots in heaven - and fired its advertising agency, which, in turn, dismissed an employee it found at fault."

Full article here.  I hate to be a cynic, but something seems weird about this story.  I don't think I have to spell it out, but let's just say I haven't heard this much about Dr Martens since the grunge years.  Sometimes publicity - even 'bad' press - can be a shot in the arm for at least ignite a conversation about a brand.  I'm going to keep an eye on this one.  Watch this space ...