Geico Caveman

Caveman_1_2A lot of attention paid to Duncan Watts' piece in NY Times Sunday Magazine [Is Justin Timberlake a Product of Cumulative Advantage?].  Rightfully so as it's an interesting read.  But I was struck by an article in the same magazine by Rob Walker [Pop-Culture Evolution] which talks about ABC developing a sitcom based on Geico's Neanderthal pitch-men.

What struck me most was this statement referring to the tremendous online conversation the Geico campaign has spawned:

"... it makes you wonder about the routine claims that nobody pays attention to advertising anymore. In fact, what the caveman ads really reveal is just how potent a form advertising can be ..."

As Mark Twain once said, "The reports of my death have been greatly exaggerated."  And to some extent I feel that way about certain advertising vehicles.  So I'm not surprised that the cavemen have generated online [and offline discussions]. But I would have added a key word to Walker's statement [take your choice from those in red bold]:

"... it makes you wonder about the routine claims that nobody pays attention to advertising anymore.  In fact, what the caveman ads really reveal is just how potent a form GOOD/SMART/UNEXPECTED/CLEVER advertising can be ..."