While I applaud Trent Reznor for his support of the upcoming release, Year Zero, with a very involved new media campaign [read about it here], I'm curious to see what effect it all has on opening week sales [which is everything in the music business].
At this point in their career do NIN need 'buzz' to activate their core fanbase? Is all this attention going to attract new or casual fans? The truth will be found in the sales figures [as compared to their last release, With Teeth, which notched opening week sales of 272,000].
I will report back after the album drops on April 17.