Word-of-mouth-marketing company BzzAgent Inc. says it will offer a money-back guarantee that word-of-mouth will outperform by 20 percent or more any other advertising medium when it comes to brand awareness, consumer opinion, purchase intent and actual sales. Full article here.
Some folks wondered today if the guarantee is an act of desperation. I definitely don't think so. I've worked with BzzAgent - in fact I just finished an incredibly successful campaign for one of my clients. I really believe in their model.
Any readers worked with them? Please share your opinions/experiences via comments.