The Thrill Is(n't) Gone

Back in November I had the privilege of shooting a commercial with Russell Wilson (for my client, American Family Insurance). At the time his team was 8-1, and I'm not sure any of us (besides him) were 100% certain he'd make it to the Super Bowl.

As we now know, he did. And won.

Which made our Super Bowl spot even more relevant and powerful.

Here's the team with Russell, and the commercial which aired during the Super Bowl in 66 markets.

It was a great thrill to spend the day with Russell and subsequently watch him achieve his dream.