Seriously. Jesus - what an influencer, huh? The ultimate, no doubt.
2+ billion followers today. And the guy's been dead for, oh, a couple thousand years.
Kind of makes Oprah, Gaga, Godin and all the Twitterati with a five-figure following look like chump change.
When you think about it, Jesus really didn't have many actual "followers" in his lifetime. The guy wasn't around that long, and seemingly spent a lot of time roaming the countryside.
But he had the RIGHT followers. Specifically, 12 of them (well, you could argue that Judas guy was bad news).
Think about it for a minute. Jesus had 12 really passionate followers who - 2000 years later - have made him the most influential person in the world. Not 12,000. Not 12 million. 12. Honestly ask yourself - would Jesus have made your influencer list back in the day? Not a chance.
So what's the lesson? Pretty clear to me:
Influence shouldn't be judged by quantity, but rather by quality of followers. By passion. 25,000 Twitter followers or 100,000 UMVs means nothing if those followers exert no influence; posses no passion or have zero relevance to your business. Sure, big numbers help. But they tell such a small part of the story.
Bless you.