A brief recap of the lessons imparted by the awesome crew from Threadless at yesterday's PSFK Salon in Chicago. It's all so simple, yet so evasive to many businesses.
I was originally planning on commenting on each lesson, but they are so self-explanatory.
Lesson 1: We do it with friends.
Lesson 2: Bring the fun. Fun = fearless. And fearless = exploration.
Lesson 3: Honesty buys you goodwill.
Lesson 4: Act like a human, because you are.
[I tend not to wear T-shirts with images/logos/words, but if I did this would so be it].