I recently started a series of blog posts called $2 Bills ... short profiles of those unexpected and delightful things businesses do that makeyou remember and share your experience. My first post was about Groupon's email unsubscribe page.
The next $2 bill has been around for nearly 30 years. It's the Doubletree chocolate chip cookie. Frankly, I think it's the stuff of legends.
Who doesn't like a warm cookie to make them feel a bit closer to home? Heck, who doesn't like a warm cookie period? According to the Doubletree Cookie Website the hotel chain:
- Gives out more than 10.5 million cookies a year;
- Has given out more than 200 million cookies over the years
- Has given more than 1 million cookies to "deserving members of the community"
I can't speak to the cookie's business impact. All I can say [having spent my share of nights on the road] is that any time you can convert a weary [and likely skeptical] road warrior into a word-of-mouth advocate you've got a good thing going.
As always, suggestions for future profiles are encouraged.