5 Things I've Observed About #SXSW From Afar

A few quick observations from afar ...

  1. As a brand you really don't want to piss off a bunch of social media professionals. 
  2. A few people have taken a very clever approach to cutting through the Twitter noise.
  3. This year's Twitter hasn't seemed to emerge.
  4. BBQ is the official city cuisine of Austin.
  5. It sounds like people are having a great time and really value making offline connections - that is cool.