Last night I was at Kuma's Corner with a teacher friend who imparted a simple but valuable lesson on me.
But first, for those who don't know Kuma's ... it's a small bar in the Avondale section of Chicago that serves, by many accounts, the best burgers in Chicago. It's easily in my top 5 of all-time. You're not human if the picture below [via Gadling] doesn't make your mouth water. No reservations. Maybe 25 total tops, with first-come seating at the bar. Wait can be up to 3 hours.
At one point I said to the teacher: "This place is a goldmine. I'll never understand why they don't open another location to accommodate the overflow."
To which the teacher very matter-of-factly answered: "Because if there was another location, Kuma's wouldn't be Kuma's any more."