We've got to kill the term social media as a way of describing what we do.
You suffer from serious lack of situational awareness if you haven't noticed the eye-rolling at the mere mention of the phrase.
How dare you Ian??
I know I'm not the first to raise this concern. And I sense the drumbeat getting stronger.
I realize it's been widely socialized, and thus won't go awayovernight. But I'm encouraged that some other really annoying terms that were once popular are rarely used these days [e.g. "dandy" and "slacks"].
Rather than crowd-sourcing a new catch-all and beating it into the ground, I propose we develop our own lexicons ... our own way of describing the discipline. And that might involve a more nuanced approach than a convenient phrase like social media.
Hi, I'm Ian Sohn. I'm a communications specialist, counseling brands on how digital conversations in online communities drive business results.
Not quite there, but better.