We Must Do Away With "Social Media"

We've got to kill the term social media as a way of describing what we do.  

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You suffer from serious lack of situational awareness if you haven't noticed the eye-rolling at the mere mention of the phrase.

How dare you Ian??

Really?  Watch the videos and visit the websites.  I'm not making this up.  This is happening.  It's funny, right?  Hopefully it makes you a bit uncomfortable [it did for me]. 

I know I'm not the first to raise this concern.  And I sense the drumbeat getting stronger.  

I realize it's been widely socialized, and thus won't go awayovernight.  But I'm encouraged that some other really annoying terms that were once popular are rarely used these days [e.g. "dandy" and "slacks"].

Rather than crowd-sourcing a new catch-all and beating it into the ground, I propose we develop our own lexicons ... our own way of describing the discipline.  And that might involve a more nuanced approach than a convenient phrase like social media.

Hi, I'm Ian Sohn.  I'm a communications specialist, counseling brands on how digital conversations in online communities drive business results.

Not quite there, but better.