For no reason other than curiosity I decided to look up the Twitter feeds for the corporate names of the top 20 brands on Interbrand's Best Global Brands list.
As you can see, a combination of squatters, locked accounts, actual people who happen to share a name with a brand, and the occasional brand actually using their Twitter name (Intel and Google).
Clearly not scientific. I'm sure many of these brands have accounts under different names (e.g. a brand name within their portfolio) or use a shortened version of their corporate name (e.g. Coke v Coca Cola). But it is uncanny to look at them all in one place.
Not sure what to make of this, but I am struck by the lack of activity.
Thoughts? Opportunities? Observations? Warnings? Anyone from these brands care to comment - I'm sure readers would be interested to hear (1) if you own your own name and (2) if you have any plans for it.