Noah Brier put together a cool little app called Brand Tags ["The basic idea of this site is that a brand exists entirely in people's heads. Therefore, whatever it is they say a brand is, is what it is"]. Essentially a brand flashes on the screen and you enter one word to describe it. Then you get to see what others entered [as visualized by a tag cloud]. When Yahoo! popped up I entered "Google." Apparently I'm not the only one to feel this way. Yahoo! [which I have always been a HUGE fan of] should be very scared based on this little experiment.