My good friend, Troy, is a marketeer at Best Western. He tipped me off to a gentleman called George Martin, who is walking across the country to raise money for 9/11 first responders. Check out George's website here, and pick up some merch if it compels you. Proceeds go to first responders who have fallen ill since 9/11. That reminds me ... I had forgotten that Troy and I spent the afternoon of 9/11 watching the news at my apartment on 55th and 9th.