When I read Creativity's article about Adidas' latest corporate branding video, I figured I would love it. As creativity says ...
Adidas' latest campaign, a global effort for Originals, starts at the very beginning, with company co-founder Adi Dassler at his desk in ahumble workshop. Using his bicycle-operated leather cutter, a painstakingly constructed, stop-motion Adi puts the finishing touches on a proto-Samba before the narrator, famed German actor Jurgen Prochnow, begins to speak of Dassler's achievements, from ensuring the German football team was properly shod in the 1954 World Cup final to providing Ilie Nastase footwear for his tantrums.
Sounds great, right? The production value is incredible ... very pleasing on the eye. Unfortunately, the story didn't capture my imagination as I had expected [it's an interesting story, but not quite the pace and tone I expected]. Watch for yourself, maybe you'll feel differently ...
I was reminded that I declared on this very blog that the Adidas commercial below is one of my all-time favorites. I understand the Adi Dassler piece serves a totally different purpose, but nonetheless ...