Wenger Swiss Army Knife - Not For Me, Thanks

Wenger unveiled its Giant Swiss Army Knife.  With 85 implements and 110 functions, it might be a weekend warrior's dream tool.  Not for me.  No way, no how.  In fact, I find it kind of emblematic of what's wrong with so many businesses these days ... lack of focus and no clear consumer value proposition.  I get the iPhone - having a phone, MP3 player, camera and email all in one makes perfect sense.  But tell me again why I need a bike chain rivet setter AND golf divot repair tool all in one?