Paul Smith + Burton

I am a massive Paul Smith fan.  Massive.  I'm also a big Burton fan, although I am a purist [that's right, I prefer skiing over snowboarding]. 

In my former life at Nokia Nseries I worked on global brand partnerships.  So I was especially interested in what I saw on Cool Hunting - a brand partnership between Paul Smith and Burton.  Besides being a bit pricey for my tastes, the designs are probably not all that practical for snowboarding.  However, it's a provocative partnership that surprises, delights and challenges the orthodoxy of what snowboarding gear should be.  Bravo!

Collection here.