Tryvertising Parties

From Springwise, a post about a company called House Party ...

Unlike traditional sales parties, hosts don't sponsor events to earn acut of the profit, nor are company representatives or consultants present to pitch their wares. Instead, anyone can apply to host a party through the House Party website, where they can browse a list of upcoming events—which may include anything from watching a previously unseen television series, listening to an unreleased CD or tasting a new food or beverage. Hosts get freebies, samples and special offers, plus planning tools to help create invitations, manage RSVPs and more. There's an online community for hosts to interact with fellow party-throwers to share tips and suggestions as they plan their bashes.