Baby Brand Space

Picture_1_2As a marketer and a new dad I am really keen on this initiative at Amsterdam's Schiphol airport [sponsored by Dutch baby food brand, Nutricia].   As Springwise puts it:

Designed by MV Architects, the lounge is serenely stylish and geared to ensuring a baby's well-being while en route. The 90 m2 area features seven circular 'cabins', each of which can be closed off with sheer curtains to create a personal zone. The booths have comfortable circular seating curving around a crib. Lights in the lounge are dimmed for sleeping babies, with individual reading lights for parents. For infants that need a bit of distraction, each booth has a gadget that projects coloured lights on the ceiling, just above the crib. Other facilities include a changing area, baby baths and a microwave for heating food. Although Nutricia hasn't stocked a pantry with samples of their own baby food, the brand does offer tips on baby nutrition and travelling with children. The space is open daily from 6 am to 10 pm, accessible free of charge to parents and children aged 0–3.