The Hollywood Reporter serves up a short article on what the folks at A-B are planning to do to overhaul Bud.tv. Wasn't too hard to see this all coming (even I picked up on it a few weeks ago ... here). You can read the full article, but here are the highlights of the new strategy according to THR ...
1. Putting its content—tagged with Bud.TV—on morepopular sites like YouTube, AOL and Yahoo to gain awareness and encourage people to check out more on Bud.TV.
2. Reducing Webisodes to mostly one minute from the previous 5-6 minutes.
3. Changing content providers to come up with edgier programming and playing a larger role in deciding on the type of content it thinks will work.
4. Making Bud.TV an aggregator of Web content it deems its beer consumers would enjoy and building a social networking element to the site.
5. In the marketing arena, converting some traditional media and sports sponsorships to mention Bud.TV; working with wholesalers to create Bud.TV point-of-sale materials that can be put up at retail and at bars to help create awareness; and placing Bud.TV ads on the sites of sporting events sponsored by Budweiser, like Nascar races, NBA games and AVP Tour matches.