Icons in Adverstising [Dr Martens and Adidas]

Interesting new print campaign from Dr Martens featuring music icons [Cobain, Vicious, Ramone, etc.] who have donned the brand.  A few examples below.  Idea is cool [although I've seen some negative comments about the art direction - I'm not an art director so I don't feel right commenting].  My all-time favorite advertising featuring iconic figures is the Adidas commercial below.

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[youtube http://www.youtube.com/watch?v=hHyXdyRXMsg]