I See Obama as a 325i

Influx Insights posts about a branding study on the democratic hopefuls for 2008.  Admittedly I haven't dug into the study yet.  But it sounds interesting.  According to Influx, "... it takes a look at the candidates as brands; examining awareness, qualities and perceptions."

Apparently Clinton is likened to a Volvo; Edwards to a Prius and Obama to a BMW Z4.  I think Clinton is dead-on.  I think of Edwards as more of a Mercedes station wagon.  And Obama seems like a BMW 3-Series kind of guy [Z4 seems too flashy].