As promised in a recent post [read here] I wanted to report that Nine Inch Nails sold 187,157 copies of their latest release, Year Zero, in its opening week [according to Hits Magazine]. That's a 31% dip from their previous release. Of course I can't make an intelligent argument that their rather involved promotional scheme had no impact on sales because for all I know the album would have sold 50K less copies without it. But my gut tells me that the ROI on the entire campaign is not through the roof. Just a guess. What does seem clear to me is that Nine Inch Nails has a bigger core fanbase than 187,157 people and that someone forgot to ensure that all of them rallied around the album in week 1.