I was recently at a conference hosted by Contagious Magazine, called Now / Next / Why. Really one of the most thoughtful days I've had in while. So it basically starts with these two guys talking about this idea of transference of experience expectations, as explained here ...
“To start off with, Matt and Will from Contagious encouraged us to think about the best and worst brand experiences as of lately, and how transference of experience expectation happens without us knowing: the last great experience you have with a brand will then go on to shape how you feel about other things in your life. You might have had a terrific experience with Uber, where you can sync your Spotify playlist with the car you’re about to board, and then reasonably wonder why you can’t do the same thing with, perhaps, a restaurant you’ve booked for a special dinner out. You start to wish other brands or services in seemingly unrelated industries offered the same level of personalisation.”
Read more
What if success has nothing to do failure? What if success has nothing to do any of the factors we often attribute it to, namely hard work or luck. What if success has everything to do with making calculating decisions that put you in the best position to succeed? Or what if some people are just more apt to succeed than others?
I don’t think we’re ready to have that conversation because that would burst a lot of bubbles.
Hard work is easy to quantify in hours, push-ups, page-count. Anyone can work hard.
Luck takes no effort, it either happens or not.
And admitting some people are just more wired to succeed than others goes against the very fabric of our participation trophy culture. It would hurt too many feelings.
Read more