More Digital Holograms [Verizon + Nokia + Star Trek]

My previous posts on digital holograms proved pretty popular [here, here, here].  So when I stumbled on this from Verizon Wireless + Nokia + Star Trek I figured it was worth a shout out.  I can't claim to understand what Verizon or Nokia have to do with the new Star Trek film, but that's another post for another blogger.

Go to the Star Trek promotional site - the instructions are very simple.

TIP: Rather than print the .PDF take a picture of it on your cell phone.  I used the rather substandard iPhone camera, which worked fine.

Picture 1

Does Your Area Code Affect Your Personal Brand?

A lot of smart people have given a lot more thought to personal branding than I have [here's a provocative post from David Armano to get you started].  But I've never seen a discussion about how - in a time when caller ID is ubiquitous - your area code affects your personal brand.  I have no doubt that some area codes carry certain advantages and others, baggage.

With the advent of national calling plans more and more people find no reason to change their cell phone numbers when they relocate.  In fact, keeping the number from their previous city is a way of clinging to an old identity [my wife being one example - I can't imagine her ever giving up her 917].


Even more interesting to me are businesses using VOIP to route numbers to more desirable area codes than their actual physical location.  I suppose for some businesses this makes perfect sense [executive recruiters is one that immediately comes to mind].

And all you New Yorkers know the desperate battles fought a few years ago to secure a 212 when 646 first hit the scene [by the way, a New York friend of mine believes the 646 stigma is over for cell and home phones, but might still exist for businesses].

Net-net ... clearly we take our area codes very seriously as a statement of our identity.

Does 917 imply sophistication?  Do you think someone from the 305 is more free spirited?  Is everyone in 617 scrappy?  Do 303ers live a more balanced lifestyle?  Is every caller from 312 calling from the middle of a steak dinner?  When you see 323 do you think slick?

Don't get me wrong - I love my 312.  But I guess if I had to map what I want others to think of me onto an area code, I would choose 415.  When I see 415 I think sophisticated, savvy, tech-forward [but not too geeky] and open-minded. 

Do you judge people by their area code?  If so, how?  And what area code do you think best represents you? 

iPhone v Segway (Part 1)

Since the iPhone release I have seen the same number of iPhones on the street (1) as I have Segway scooters.  I live in downtown Chicago and spent three days in San Francisco right after the launch -- point is that I've got as good a chance as anyone to make a spotting. 

I'm going to keep a running tab.  Email or comment if you spot either an iPhone or Segway and I will update the count.

The Evolution of Creative Artists Agency

Picture_1_2Interesting read recently in the New York Times about Creative Artists [AKA CAA ... the talent agency juggernaut].   It talks about the agency's evolution in a time when:

"... new technology would combine to create growth even as the recording industry faltered, television networks fractured and studios clamped down on costs."

CAA is probably both a really interesting and really screwy place to work right now.  All at once they are dealing with the issues that the music industry has yet [!] to tackle; figuring out how to package TV shows that will be attractive to advertisers despite the evidence that viewers are leading a 'Tivo' lifestyle; trying to understand the issues that cable narrowcasting presents; and dealing with skyrocketing film production costs.  Just another day at the office for Lovett, Huvane, Light, Lourd, Nicita and O’Connor.

Read the article here.


From web designer Yugo 'Yugo P' Nakamura. explains that the site is for Japanese telecom KDDI.  "Users are providing the images behind the big image ... The submissions become an enormous composition of a woman, and the individual tiles can be viewed as the screen zooms in on various parts of the mosaic. Currently over 51,000 make up the main theme, "Look," with the next theme slated as "Talk." Once you upload your own image or video, you can blog it—and have others' contributions create your mosaic."

I can't quite figure out what I'm supposed to do or think after my experience on the site.  Perhaps viewing it out of context [not living in Japan] puts me at a disadvantage.  Nevertheless it's a nice use of user-generated-content.  And I like the aesthetic.  Reminds me of a previous post about Onitsuka Tiger.  Worth a few minutes.