A Tale Of Two Ads In The Same Category

I can't get over how different these two ads are - both for essentially the same product.

One tells you all the great things you need to know about the product.  

The other tells you a story about the greatness that can come of using the product. 

You be the judge which is which; and which I prefer.

Comments

[Aaron Friedman]

Wow - honestly, that Bing commercial may say the great things about the product but I found it noisy and distracting. I had a hard time catching the main points of using it.

Google Wins in my opinion.

[The only Ralph you know]

Generally, its one big audience pool. By brand, however, very different audience segments. I very much favor the IE9 ad, but I have a feeling that you and I differ on this one...

[Ian]

Ralphie making his commenting debut! Get it on!

Yes, we differ on this. But that's what makes these debates fun.

[Todd]

The crazy thing is the Chrome ad boils down to "the Web = Google" and the IE9 ad is "the Web = the Web". the Google ad is the better ad, from a storytelling standpoint, but its message is as horrifying as any late 90s embrace/extend/extinguish Microsoftian nightmare.