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Can You Love A Brand/Product You Don't Use?

I asked a question on Twitter the other day:  Can someone love a brand without ever having tried the product?

In my case the question was inspired by Red Bull - a product I've never tried yet a brand I really love.

The responses were really interesting.  Some of them below. 

What do you think?

Behavioral Change Is So Simple

Drinking water and reading books.  Not historical strengths for me.

I know the merits of both. And feel guilty.  But too much of a chore.

I bought two things recently.

A Kindle and a water bottle.

I've read more books in the last five months than I have in years.  And for a couple of weeks I've downed my daily recommended H20 without a second thought.

Remove friction. Change behavior.  Pretty simple.  The Heath brothers would smile.

Wise Words I Try To Do Business By (and include in a lot of decks)

Startup: The First Week+

A few observations from my first seven work days at Tap.Me.  In no particular order ...

• Things move fast.  Real fast.  Not just the pace, but the rate at which decisions are made.
• I've probably worked the same amount of hours as I always have, but it seems like I'm getting a lot more done.  Probably a result of the following two bullets.
• Less meetings.  Likely a result of the company employing a lot less people than my last job.  Just a smaller pool of potential meeting attendees.
• Less administrative duties.  No time sheets is a great example.  
• Massive sense of pride in what we're doing.  People have been here much longer than I have, and they feel an incredible sense of ownership.  Heartening.  After only a week I'm starting to feel it.
• Hoodies and noise-cancelling headphones are the uniform. I have the latter, and need to stock the former.

Still finding my way.  Having a blast.