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The way information flows into a newsroom is erratic-- your first three calls, either incoming or to sources, could all yield different results. What then? Do you jump on the bandwagon and post one of those results because a competitor is going with the story or take the time to make yet another call and make sure the story is right? I'd rather have my news accurate than sloppy. And, if they were reporting something about you, your company or family, you be outraged if they didn't get it right.

Ian - Sky News, a major news outlet in the UK, was reporting Jackson news by reading from a blog. I think we have the right to expect better.

We need responsible AND fast reporting.

We criticize Old Media because they are out of touch with our evolving information needs. And what the heck is a news room making telephone calls when there are so many other methods to communicate these days?

And... Jackson is considered an Important Person not someone's granny. They should get the news out there as accurately as they can not sit on their arses in case they upset Michael's mum.

Piers and Soph: Clearly there is a tension between fast and accurate.

What's funny about all this is that TMZ - largely credited with breaking the story and confirming before anyone else dared - is owned by Time Warrner (the same Time Warner that owns CNN).

One big happy family.

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