Why I shouldn't love them: They sell shoes. And mostly shoes I could find in a million and one other places.
Why I do: They are simple, fast, attentive.
What you can learn from my love: Even if you are a box pusher, you can create brand love around superior customer service.
Why I shouldn't love them: Um, they make creams and lotions.
Why I do: They've recognized that men prefer different packaging than women. I have no problems with my Kiehl's facial Fuel sitting on my bathroom counter.
What you can learn from my love: Not all customers are created equal. Cater to our specific needs, and we'll reward you with purchases and WOM (this post is a good example).
Why I shouldn't love them: They were kicked around by investors and marketing analysts alike in the late 90s and early 00s. It would have been easy to pile on.
Why I do: They've bucked the designer jean trend ... the $50 501 is still a thing of beauty.
What you can learn from my love: Leveraging your status as a "classic" is a good thing, as long as you don't come off as "old".
Why I shouldn't love them: No iTunes distribution.
Why I do: Love Me Do, Let It Be, Help ... just to name a few.
What you can learn from my love: Content is king.
Why I shouldn't love them: 100+ years of misery, and historically owned by a company that seemed to care less about fielding a competitive team than a good TV deal.
Why I do: Wrigley Field is a shrine unlike any other.
What you can learn from my love: It's not always about being the biggest and baddest, but rather about your providing the best all-around experience for your customers.
I didn't know that The Beatles weren't available on iTunes. I realize that they already have plenty of money, but really?
Anyway, their no-iTunes distribution reminds me of how "Mr. Times are a changin' Dylan" sued MP3.com back in the day.
Posted by: CT Moore | June 12, 2009 at 12:06 PM
Zappo's: With free shipping & return shipping, you can't go wrong. Order today and there's a good chance you'll have the shoes on Tuesday.
Posted by: Dave N | June 12, 2009 at 01:12 PM