Is anyone else totally fascinated with the bizarre and ubiquitous rich media ad from Lowermybills.com? So insidious in its cleverness. Or so clever in its insidiousness. Not sure which one.
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They must clearly work. They grab the eyeballs but they do it in a very cheap way IMHO.
I think they are ugly, ugly ads.
Posted by: LeadCritic | November 29, 2007 at 02:29 PM
Lowest common denominator, my friend
Posted by: Ian | November 29, 2007 at 10:28 PM
Funny you should mention it. I was thinking about this last night. I am strangely fascinated by them-- and repulsed at the same time. No clue what that means. Are they aimed at men or women?
Posted by: Sophie | November 30, 2007 at 09:52 AM
In a web advertising world with so many static (non-animated) ads, these get significantly higher click-through rates. Typically ads like that get about 1 click for every 1,000 impressions on a site. It's quite possible that an ad like that could get 3-6 clicks for every 1,000 impressions.
Posted by: Dave | December 15, 2007 at 11:13 AM
What I meant to say was, "Typically non-animated ads in that format get about 1 click for every 1,000 impressions on a site. It's quite possible that an animated ad like that could get 3-6 clicks for every 1,000 impressions."
Posted by: Dave | December 15, 2007 at 11:14 AM